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MATCHA & SENCHA
JAPAN TEAS
Japan loose leaf and powdered green teas are defined by their clarity, freshness and vivid character — from the smooth, grassy intensity of matcha to the gentle toasted warmth of genmaicha. Our collection brings together three very different Japanese styles: a premium grade matcha, a classic genmaicha with toasted rice, and an inventive Earl Grey matcha with bergamot.
Japan's Green Tea Tradition
Japan has developed one of the world's most refined green tea cultures, built on a commitment to freshness, precision and flavour clarity unlike any other tea tradition. The two most celebrated styles — matcha and sencha — could hardly be more different in preparation: matcha is stone-ground into a fine powder and whisked directly into water so the whole leaf is consumed; sencha is brewed from whole leaves to produce a cleaner, more transparent cup. Both share a distinctly Japanese character — vivid, green, often sweet — but offer very different experiences.
Flavour and Character
The three teas in this collection each capture a different side of Japanese green tea. Izu Green Matcha is the boldest: a premium-grade matcha with a smooth, full-bodied character, a jammy richness and a light astringent finish that makes it an outstanding introduction to traditional Japanese matcha. Genmaicha Yamasaki takes a gentler approach — combining sencha with toasted and popped rice to create a tea that is warm, baked and comforting, with the fresh grassy notes of green tea running quietly underneath. Earl Grey Matcha is the most inventive of the three: matcha paired with bright bergamot over smooth malty notes, creating something that feels both unmistakably Japanese and pleasingly familiar for Earl Grey lovers.
Brewing Japan Teas
Japanese green teas are best enjoyed without milk, so their freshness, sweetness and complexity can come through clearly. For both matcha options, use water at around 70 to 80°C and whisk the powder until fully dissolved — a bamboo whisk gives the best result, though a small hand frother works well too. Genmaicha Yamasaki should be brewed with water just below boiling, steeping for two to three minutes to preserve its gentle character without drawing out bitterness. Matcha can also be made as a latte, whisked into a small amount of hot water and topped with steamed milk, if a creamier style is preferred.
These three teas make a natural journey through Japan's green tea world — from the ceremony and intensity of matcha, to the everyday warmth of genmaicha, to the modern creativity of an Earl Grey matcha. Each one rewards a moment of attention.
FAQs
Matcha is powdered green tea whisked into water, while sencha is brewed by infusing whole leaves.
Japanese tea is often fresh, grassy and clean, with some styles showing sweetness, umami, nuttiness or toasted rice notes.
Genmaicha is a Japanese green tea blended with toasted and popped rice, giving it a sweet, baked and gently nutty character.
Yes. Matcha, Sencha and Genmaicha all naturally contain caffeine.
For a classic Japanese tea experience, choose Izu Green Matcha. For a softer toasted style, try Genmaicha Yamasaki. For something different, choose Earl Grey Matcha.